The recently concluded 2010 BaselWorld was a veritable treasure trove for many luxury brand watch enthusiasts, as Rolex unveiled a stunning addition to its Rolex Oyster Perpetual line, the Rolex Datejust Lady 31mm. The clean, clear design of this new Datejust crafted for women conveys an unmistakable vibe of quiet and subdued elegance tempered with [...]
When the Centre Electronic Horologer (C.E.H.) was established in 1960, the utilization of quartz movements in wristwatches became even more widespread, and Rolex was not immune to the touch of this new technology. Although strong and firm on its dedication to producing the finest mechanical watches, Rolex never turned a blind eye towards the advancements [...]
Since the Rolex Oyster Perpetual was established by the early 1940s, it has become an outright symbol for success and elegance for many, and a benchmark for performance and accuracy for the luxury watch brand industry. For well over sixty years, very few changes have been made to its design, promoting a strong bond to [...]
Stripped of all the glamour of modern design and the gears of technology, down to its barest minimum, Rolex still shines. At the core of every Rolex watch is the archetypal Rolex Oyster Perpetual. Hans Wilsdorf, the founder of Rolex, possessed a near-obsessive longing to craft high quality watches with reliable waterproof rating as the [...]
Holding a distinctive spot in the Rolex compendium of luxury timepieces, the Rolex Day Date President is unarguably the best representation of the Rolex ideals of power, prestige, and lasting quality. This fact stemmed from when the Rolex Day Date President was launched at the 1956 BaselWorld, an event which coincided with the re-election of [...]
Perhaps one of the most iconic and celebrated watches — not just within Rolex, but across the luxury goods industry — is the Rolex Datejust. Officially launched in 1945, the Rolex Datejust was crafted to commemorate the 40th anniversary of Rolex as one of the most respected and esteemed watchmaking companies, founded by Hans Wilsdorf. [...]
Rolex was able to engineer the first successful self-winding movement through the Rolex Bubbleback. Created in 1933, Rolex developed the first Perpetual Rotor by using John Harwood’s original concept and applying their own technology — a perpetually winding mass that rotates both clockwise and counter-clockwise in smooth 360-degree turns through the movement of the wearer’s [...]
The Rolex Air-King might perhaps be one of the most subtly designed watches ever produced by Rolex, but underneath its crisp and clear lines is a history that gives it depth and dimension appreciated by watch enthusiasts from all over the world. Even before the world war during the 1940s, Rolex has already been one [...]
Rolex has always been perceived as a master in crafting luxury brand watches. More than catering to mere luxury however, Rolex has always had a deeper sense of purpose of improving the quality of life of anyone who wears it. Wearing an authentic Rolex denotes a more successful, respected lifestyle, one with taste, class, and [...]
A good solid performance is what counts, and Rolex values this most of all. The watches that Rolex has crafted for over 100 years perform so well that they have become synonymous with lifetimes of reliability and accuracy. The fact that Rolex watches are designed very beautifully doesn’t hurt either. The classic beauty and subdued [...]
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